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In the context of globalization and digitization, the brand development of the Chinese hotel market is facing unprecedented opportunities and challenges. The government has provided solid policy guarantees for the prosperity and stability of the hotel industry through the continuous issuance of various documents. The steady growth of China’s GDP and the rise of the tertiary industry have injected strong vitality into the hotel market. At the same time, the trend towards diversification and personalization of tourism methods has provided hotel brands with abundant innovation space, such as emerging new tourism models such as niche tourism, reverse tourism, and alternative tourism. At the technical level, the implementation of ESG strategies provides important support for the sustainable development of the hotel industry. Hotel brands should not only pursue economic benefits, but also pay attention to the comprehensive development of the environment, society, and governance.

Various topics have sparked heated discussions within the industry. As one of the important activity sections of the Hotel&Shop Plus exhibition, Hotel Culture Week aims to focus on the latest hotel cultural and tourism trends and hot topics every year. It invites industry experts such as hotel management groups, boutique hotels, purchasers, investors, designers, etc. to participate in the summit forum, discuss new ideas for operation and maintenance, and explore new directions for investment and franchise. Through innovative activities such as mockup room show, hotel uniform show, and hotel housekeeping competitions, it promotes industry exchanges.